Designing for Emotion

The key to exercising regularly, losing weight, raising exceptional children, becoming more productive.

From Basecamp creator, a good book which highlights the traditional rubbish and points out how to overcome them based on their experience when it comes to build a web application.

Principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom

From Ed Catmull, co-founder of Pixar, comes an incisive book about creativity in business. He reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.